Marketing Automation Lead

Location: Remote near UT, NJ, TX and GA

• Leverages existing marketing operations budget. Responsible for ensuring all costs are approved and fall within the budget.

• Works with internal team members to identify automation project.
• Responsible for building and executing the programs within the MAP, including trigger-based, multi-step nurturing programs.
• Segment and analyze the database for targeted campaigns.
• Report and analyze campaign data and make recommendations on process flow and nurture paths.
• Ensure programs are built to maximize the ability to track program results.
• Test all programs for accuracy.
• Implement testing methodology - Utilize A/B testing whenever possible to improve response rates.
• Manage the MAP/CRM integration process to ensure technology is fully maximized.
• Working with Sales Dev to ensure accurate and easy handoff within pipeline.
• Document processes within the team and with stakeholders to ensure project success.
• Follow the company Code of Ethics and CXone policies and procedures at all times
• Communicate in an effective and professional way with customers in and outside of CXone.

• Bachelor's degree in marketing, communications or related field or equivalent work experience required
• Experience Requirements:3+ years’ experience in B2B high-tech Proven portfolio of metrics-based successful reporting1-2 years experience working with marketing automation (Eloqua or Marketo) and a CRM (Salesforce.com) required
• Proficient in the MS Office suite
• Excellent analytical skills
• Strong presentation and communication skills
• Excellent time management skills

• Experience in B2B marketing within SaaS technology companies