Director, Strategic Communications
Director, Strategic CommunicationsSouth Texas College of Law Houston
Due to where we fall currently in the year and the law schools winter break, we anticipate interviews will be conducted in January 2022.
SUMMARY In addition to serving as editor of InRe, the law school’s annual print publication, the Director, Strategic Communications will develop a strategic focus and content for an institutional blog, support other departments with their communication goals and strategy, develop strategy/content for fresh marketing materials with the AVP, and determine a creative way to add podcasts (or other innovative communication channels) to the communications mix. The Director, Strategic Communications is a brand ambassador and will partner with the AVP to develop branded materials and with the director of creative services to ensure the ordering of appropriate branded promotional items.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Develop strategic communication plans for the institution and for its key departments/ programs.
Update the institutions communications standards using brand standards and Associated Press (AP) style guidelines, and distribute the standards to units across the law school.
Write, edit, and proofread materials written by others in the institution, which may include letters, proposals, plans, marketing brochures, magazine articles, and other documents.
Write and edit correspondence and other material for the President and Dean, working closely with the president to understand his “voice” and communications preferences. (This may be in partnership with the AVP, Marketing and Communications.)
Act as editor for the school’s magazine (AVP is managing editor), providing proactive project leadership in all magazine efforts, including theme development, story assignments, article flow. Work closely with the design team to produce appropriate photography and layout, and to ensure printing and distribution plans meet needs and expectations. Compile appropriate mailing lists and distribute the magazine within the defined budget and deadline parameters.
Provide oversight or creation of development-related pieces, short features, content for the law school’s website, e-newsletters, and alumni communications — both electronic and print.
Shape and implement tactics to support fundraising communications for all areas, including materials development, event support (strategy and messaging), and online marketing and outreach.
Oversee the strategic development of communication strategies for fundraising campaigns such as online fundraising, major gifts, planned giving, direct mail, and other annual giving programs.
Support fundraising and stewardship events by producing and informing constituent groups on talking points, including appropriate messaging for the President and Dean.
Provide content and photos for the law school's social media sites, working closely with the AVP and director, multimedia in promoting the school, its events, activities, faculty and alumni.
Craft timely website content, proactively manage content for internal audiences, support key partners with research/written materials, build and implement a strategic content calendar.
Support consistent intranet communications, emergency communications, marketing publications, speeches, institutional presentations, feature stories for the website and publications, and more.
Help develop/repurpose content for our social media channels and the website.
Manage multiple concurrent projects with tact and diplomacy, frequently under tight deadlines.
Other writing assignments as needed for any unit within the institution requiring communications needs.
Work collegially with people across campus, including students, the advancement team, student life, admissions, faculty, senior management as well as alumni, media, contractors and other community representatives, and donors.
Comply with all aspects of the law school’s Customer Service Standards.
To perform this Job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This individual must be a fast and accurate producer of content who communicates exceptionally well in a variety of styles including campaign case statements, magazine stories, faculty/student/alumni profiles, marketing brochures, direct mail appeals, as well as more formal proposals, whitepapers, and newsletter content, web copy, and other documents for use with recruiting/admissions or with donors and potential donors in promoting the fundraising goals of the school. This person will be responsible for reviewing content produced by other members of the marketing and communications team and will serve as editor and reviewer of materials distributed externally. They must be comfortable writing about topics related to the law and legal education for a lay audience.
Excellent writing and editing skills spanning multiple styles is required; strong understanding of and adherence to Associated Press (AP) standards.
Outstanding project management and leadership skills are required to manage multiple projects that cross departmental lines, ensuring the highest standards in work output.
Ability to work independently or collaboratively with a team, to prioritize project workload involving a variety of communications channels with minimum supervision.
Ability to manage multiple priorities and work as part of a team in a complex and fast-moving environment to meet deadlines is essential.
EDUCATION and/or EXPERIENCE
Requires a bachelor’s degree in an applicable field, and seven or more years of experience in creating and leading communications projects.
Proficient in both spoken and written English. Ability to interpret and explain complex data. Ability to effectively and professionally communicate in one-on-one and small group situations to students, alumni, clients and other employees of the organization.
Ability to perform basic to intermediate math essential. Must possess the ability to analyze numerical data and detect patterns, errors and trends.
Ability to define routine problems, collect data, establish facts, and draw valid conclusions to solve routine problems and/or deal with a variety of variables in situations, especially when department head may be out of office or unavailable. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is regularly required to stand and walk. Ability to lift up to 20lbs. is required. Lifting from floor level, at waist, and above shoulders required. Infrequent bending and stooping necessary. Specific vision abilities required by this job include close vision in order to accurately input data and proofread; distance vision in order to recognize and assist visitors to the department.
WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Extremely fast paced, multi-tasking, non-smoking work environment. Must be able to work the general business schedule of the (8-4:30 or 9-5:30) plus occasional evenings and weekends as necessary.