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App Marketing Manager (Paid Acquisition)


App Marketing Manager (Paid Acquisition)

App Marketing Manager (Paid Acquisition)

NielsenIQ
Houston, TX

Job details

Job Type

Full-time
Job Description


App Marketing Manager (Paid Acquisition)

Location: Remote (Must be US based)

Reference ID: REF10153I

About this job

You will work alongside Product Leadership and be supported by our Analytics Team to drive strategy and execution for increased acquisition, adoption, and engagement of two award winning consumer apps.

We have big plans over the next 12 months and are looking for someone with expertise in the latest social media marketing techniques to propel growth. This is a great opportunity to join our product team and help drive our critical initiatives.

Our two apps:

Unroll.me
Slice.com

  • The business is making an investment and focus on improving our consumer apps and building the user base
  • Freedom to try new marketing channels, different messages, new tactics – we firmly believe we don’t know what will work until we test and measure.
  • A robust marketing budget giving you the resources for success
  • Opportunity to work on two award winning apps with millions of users

Responsibilities

  • Scale the user base via paid advertising, App Store Optimization (ASO) efforts, and collaboration with Product to drive organic downloads and sharing.
  • Create a robust test queue to optimize our spend and performance.
  • Drive initiatives that improve App Store ranking and app conversion rate.
  • Support the Product and Leadership teams with campaign analysis and regular updates on core metrics: downloads, active users, CPA and return on ad spend.
  • Be the link between consumer marketing activities and overall business performance, equipping senior leaders with insight into the impact of paid and organic app initiatives.
  • Present updates in various internal meetings on performance and insights.
  • Help prioritize projects for analytics/BI teams that need more in-depth analysis, driving impactful and measurable insights Ensure accuracy of data, working with analytics team to achieve consistency in methodologies and approaches.

A little bit about you

You are a data-savvy mobile app marketer with experience running and optimizing online campaigns and are skilled at paid user acquisition and interrogating data to uncover the drivers of performance.

Qualifications

  • 5 years of consumer mobile app marketing experience, including paid acquisition
  • App Store and Google Play experience a huge plus
  • Project management skills and experience.
  • Experience vetting and working with Ad agencies or other partners to acquire new users
  • Experience with digital measurement methodologies and analytically rigorous marketing campaigns.
  • Experience working cross-functionally with Product and Analytic teams to drive outcomes.
  • Experience in app-centric tools, deep-linking, push notifications, and digital media optimizations.
  • Experience with consumer app marketing activities and associated engagement metrics
  • Able to utilize data to depict a story around performance
  • Strong written and verbal communication skills for presentations
  • Motivated to tackle broad, ambiguous questions by developing hypotheses that can be proved or disproved by data
  • Ability to work autonomously and proactively identify opportunities where additional analysis is required
  • Must be detail-oriented, organized, and work independently
  • Ability to work in a fast-paced, startup-like environment

About NielsenIQ

We’re in tune with what the world is buying. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.

We like to be in the middle of the action. That’s why you can find us at work in over 90 countries. From global industry leaders to small businesses, consumer goods manufacturers to retailers, we work with them all. We’re bringing in data 24/7 and the possibilities are endless.

Become part of NielsenIQ at: www.niq.com.


Additional Information


All your information will be kept confidential according to EEO guidelines.

About NielsenIQ

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.


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Hiring for this role


• Mobile: NA

• Location: NA

• Post ID: 21898860


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