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Digital Marketing Specialist (College of Medicine)


Digital Marketing Specialist (College of Medicine)

Digital Marketing Specialist (College of Medicine)

University of Houston
Houston, TX

Job details

Job Type


Summary

Responsible for College of Medicine web and digital presence, including content management, graphic design and strategic communications. Oversees the content for the College of Medicine web site's and provides guidance to college's department and staff on their web/digital presence.

Job Duties
1. Manages content calendar for the college web site’s user experience and ensure timely content updates.
2. Applies design and messaging strategies to build an effective platform of communications that support the university brand.
3. Manages all internet-based communications activities within the university’s institutional marketing and communication program.
4. Collaborates with technology staff on website management, upgrades, technical requirements, policies, copyright issues and ADA compliance.
5. Responsible for managing periodic reports on web site activity, page usage, visitation and trends.
6. Present and conduct group discussions on online marketing strategies and promoting user experience
7. Conducts website user and customer surveys/demographic research. Identify, evaluate and recommend online marketing opportunities in line with College objectives.
8. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
9. May research, write and edit content for web pages as needed.
10. Performs other job-related duties as required.

EEO/AA


Qualifications


Bachelors and 3 years experience

Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed.

Requires a minimum of three (3) years of directly job-related experience.

  • Education in lieu of experience and experience in lieu of education will be considered.

Additional Requirements

Experience in marketing, digital marketing, advertisement, and in implementing integrated marketing campaigns.

Experience and knowledge of SEO and SEM

Preferable experience in Healthcare

Spanish a plus

Required Skills

  • Strategic thinking
  • Data analysis
  • Paid social advertising
  • Email marketing
  • SEO/SEM
  • Social media marketing
Salary: 4,463.00 - 5,804.00
Required Attachments by Candidate: Resume, Cover Letter/Letter of Application
Employee Status: Regular/Benefits
Job Posting: Oct 19, 2021, 1:41:42 PM

Hiring Insights

Hiring for this role


• Mobile: NA

• Location: NA

• Post ID: 21898039


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