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Manager, Brand Marketing


Manager, Brand Marketing

Manager, Brand Marketing

Red Bull
Houston, TX

Job details

Job Type

Full-time
Reporting to the Senior Brand Marketing Manager, you will support regional brand marketing efforts designed to win new consumers to the Red Bull franchise, increase product consumption of current consumers and strengthen brand love. BMMs embody our commitment to giving a local face to the global brand by developing beverage marketing plans informed by insights and coaching their teams of Brand Marketing Specialists towards outstanding execution.
RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Expand all

  • Consumer Insights

    Be the eyes, ears, and voice of the consumer, applying your understanding of regional insights, demographics, and psychographics to influence marketing plans

    Manage communication of consumer motivations, behavior, and our results to the regional marketing team

  • Product Marketing

    Ideation and execution of National Occasion, Beverage Initiative and ConsumerActivations at the Regional level

    Execution of local Big Moments following National Product Marketing direction

    Communication and delivery of National Brand Goals to the CCS community

  • Advertising

    Help develop local advertising plans and implement them, ensuring Global and US standards and best practices are met

    Work with the Santa Monica Advertising team and RBNA Media and Creative agencies and follow established processes to achieve impactful campaigns on time and on budget

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 3+ years of brand marketing experience
  • Experience curating and implementing strategies in local markets
  • Use insights and partner with accounts to build local programs that grow consumption
  • Experience managing large successful teams and growing talent
  • Experience working with traditional and non-traditional brand marketing strategies
  • Bachelor's degree preferred, MBA a plus
  • Fluent in English
  • Travel 25%

Hiring Insights

Hiring for this role


• Mobile: NA

• Location: NA

• Post ID: 21891051


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