Reporting to the Senior Brand Marketing Manager, you will support regional brand marketing efforts designed to win new consumers to the Red Bull franchise, increase product consumption of current consumers and strengthen brand love. BMMs embody our commitment to giving a local face to the global brand by developing beverage marketing plans informed by insights and coaching their teams of Brand Marketing Specialists towards outstanding execution.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
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Consumer Insights
Be the eyes, ears, and voice of the consumer, applying your understanding of regional insights, demographics, and psychographics to influence marketing plans
Manage communication of consumer motivations, behavior, and our results to the regional marketing team
Product Marketing
Ideation and execution of National Occasion, Beverage Initiative and ConsumerActivations at the Regional level
Execution of local Big Moments following National Product Marketing direction
Communication and delivery of National Brand Goals to the CCS community
Advertising
Help develop local advertising plans and implement them, ensuring Global and US standards and best practices are met
Work with the Santa Monica Advertising team and RBNA Media and Creative agencies and follow established processes to achieve impactful campaigns on time and on budget
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
3+ years of brand marketing experience
Experience curating and implementing strategies in local markets
Use insights and partner with accounts to build local programs that grow consumption
Experience managing large successful teams and growing talent
Experience working with traditional and non-traditional brand marketing strategies
