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Digital Marketing Manager


Digital Marketing Manager

Digital Marketing Manager

TGS
Houston, TX 77041

Job details

Job Type

Full-time

TGS provides multi-client geoscience data to oil and gas Exploration and Production companies worldwide. In addition to extensive global geophysical and geological data libraries that include multi-client seismic data, magnetic and gravity data, digital well logs, production data and directional surveys, TGS also offers advanced processing and imaging services, interpretation products, permanent reservoir monitoring and data integration solutions.

This position will report directly to the Vice President of Marketing and will serve as the Digital Marketing Manager. The selected candidate will be responsible for developing and delivering all digital marketing strategies for TGS, including the Corporate website, SEO, online advertising, email marketing, social media, and the design of these assets. In addition, the successful candidate will take an analytics approach to create more awareness and leads for the Well Data Products and New Energy Solutions business units, plus develop digital approaches to nurture TGS’ core seismic business. The Digital Marketing Manager will work across departments to develop and execute the digital marketing plan and be self-directed.

The main areas of focus are:

  • 25% Website
  • 25% Social media management and PPC advertising
  • 20% Strategy, analytics, administration and delivery
  • 20% Search Engine Optimization (SEO)
  • 5% Email marketing
  • 5% Graphic Design

Duties and Responsibilities:

  • Oversee the digital marketing budget to support the business and global marketing objectives
  • Serve as the social media strategy owner to help gain followers, drive engagement, conversions and consistency across all social channels
  • Develop, coordinate and execute digital marketing campaigns with Product Marketing Managers to ensure that the TGS voice and brand is succinct
  • Serve as project manager for the corporate website and work with internal stakeholders and the web developer to plan and strategize on website updates and evolution to increase traffic and conversions
  • Serve as the project manager for the Google AdWords campaigns to ensure optimal campaign performance and that the budget is utilized appropriately
  • Serve as the project manager and strategy owner for SEO campaigns to develop and implement a strategy to continually improve SEO of TGS webpages
  • Utilize all analytic tools necessary such as SEO software, Google Analytics, and Google Ads Manager to make informed decisions on all web and digital advertising strategies
  • Research and analyze digital and social campaign performance by providing quarterly updates to the Marketing team and various business units about the progress of campaigns related to their goals
  • Assist in managing email campaigns to ensure the TGS brand, and messaging are used consistently
  • Upholds the TGS branding guidelines
  • Owner of the internal marketing project management tool, Asana, and help develop best practices and strategies to improve the team’s projects
  • Ensure Marketing is utilizing the best communications tools and practices
  • Take responsibility for your safety and the safety of other employees, and comply with all instructions given regarding health, safety and the protection of the environment
  • Ensure the correct use of safety devices and protective equipment as required and report any hazards, accidents or injuries to your immediate supervisor

Job Requirements (Education and Experience):

  • Bachelor’s Degree in Marketing, Advertising, Communications or Public Relations
  • 5+ years of digital marketing experience
  • Proficient knowledge in Hubspot, Google AdWords and all social media platforms, in particular, LinkedIn
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Experience in optimizing landing pages/web pages and user funnels
  • Experience with A/B and multivariate experiments
  • Experience in setting up and optimizing PPC campaigns on all major search engines

Qualifications (Knowledge, Skills and Abilities):

  • Ability to produce insightful marketing reports
  • Excellent verbal, written and organizational skills
  • Ability to prioritize tasks while maintaining a consistent level of quality
  • Strong relational and communication skills
  • Self-motivated
  • Dedicated team player with a strong work ethic
  • Able to excel in a deadline-driven environment
  • Able to work with all levels of management
  • Strong time management skills

Job Type: Full-time


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• Mobile: NA

• Location: NA

• Post ID: 21834680


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