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Marketing Specialist I

Marketing Specialist I

Marketing Specialist I

SCI Shared Resources, LLC
Houston, TX 77007

Job details

Job Type


Our associates celebrate lives. We celebrate our associates.

Consider the possibilities of joining a Great Place to Work!


To help guide millions in their emotional, financial and logistical end-of-life journeys and influence the future of the funeral business by altering the face of an industry and bringing a new kind of customer experience to people in need.


We are comprised of highly diverse individuals who share many common values. We are smart, interesting, compassionate and hardworking people who believe in service excellence and enduring relationships with our customers and with each other.


Promotes and upholds brand strategy and messaging. This position is responsible for concepting, managing and delivering creative marketing projects for corporate projects and initiatives, integrated marketing campaigns, field requests, and sales projects in an accurate and timely manner.

Creative Project Management

  • Working within existing brand strategy and guidelines for SCI and the SCI brands, including Dignity Memorial, determines and provides creative direction for internal- and consumer-facing print, broadcast, social, outdoor, display and collateral projects.
  • Writes copy and establishes specific messaging for corporate and field spot projects, keeping within current brand strategy and guidelines for SCI and SCI brands.
  • Works closely with creative team on corporate and field projects to assess individual project or market needs and provide effective consumer-facing solutions.
  • Customizes existing agency-created templates to meet specific location needs.
  • Manages creative projects from concept to fruition.
  • Reviews and proofreads creative projects.
  • Assists in developing new materials that can be used companywide.
  • Assists in developing multicultural campaigns and materials.
  • Helps to coordinate translations and proof in-language materials.
  • Assists with brand marketing content for company intranet site.
  • Understands and incorporates relevant consumer-research findings into marketing projects, where applicable.
  • Collaborates with other departments as needed to determine common goals to create work in line with company vision, standards and brands.
  • Assists Sr. Director of Brand Marketing and CRM, Director of Brand Marketing & Creative, and Manager of Field Brand Marketing with creative projects as needed.

Brand Management and Quality Control

  • Ensures that messaging and strategy of individual projects are consistent with overall brand message and strategic positioning and that all projects adhere to company rules and standards.
  • Works closely with internal and external design teams to ensure layouts are on target with regard to graphic brand guidelines for SCI and SCI brands, including Dignity Memorial.
  • Works closely with Brand Marketing Managers and Trafficking to uphold comprehensive project management system to ensure that timelines and schedules and accuracy checkpoints are followed.
  • Stays abreast of all federal registration specifics as they pertain to brands, design marks, word marks and taglines.
  • Stays informed of all state-specific legal requirements and disclosures for marketing materials.
  • Assists in cataloging and maintaining comprehensive filing system for creative artwork, photography, logos and other creative assets.
  • Proofreads and fact-checks all work as necessary to ensure accuracy and legal compliance.

Core / Critical Competencies

Demonstrates a Commitment to Services Excellence, Trustworthiness and Integrity

  • Acts within and upholds the SCI Code of Conduct and Dignity Promise Standards and demonstrates corporate values
  • Is trusted by others; keeps commitments to others

Promote Innovation

  • Comes up with new ways to look at problems and processes in their work
  • Able to initiate and present new marketing programs and creative ideas to help the department and SCI field locations

Achieve Results

  • Works productively with minimal supervision; achieves work objectives in a timely manner
  • Works to resolve routine problems promptly and effectively

Display Adaptability

  • Is open to new and different ways to accomplish work
  • Responds positively and productively to new initiatives or changes in priorities

Communicate Effectively

  • Conveys facts and information clearly in written and spoken communications
  • Shares viewpoints and information openly and listens attentively to others’ ideas and suggestions
  • Communicates in a timely and effective manner with manager

Collaborate with Others

  • Proactively contributes to group objectives; volunteers to help others as needed
  • Welcomes ideas and input from others

Build Productive Relationships (Internal / External)

  • Relates to others in open and helpful manner; consistently treat others with respect
  • Maintains composure in challenging situations

EDUCATIONAL/Experience/MINIMUM Requirements


  • Bachelor degree in marketing or a related field.


  • A minimum of two years of experience in an agency or in-house marketing department, effectively developing, writing and coordinating campaigns and collateral projects.

Knowledge, Skills & Abilities:

  • Knowledge of brand significance and brand management
  • Copywriting and copyediting experience
  • Proficiency in Microsoft Office programs and knowledge of graphic design software
  • Excellent communication skills and ability to collaborate creatively with internal associates
  • Experience in working with graphic designers, agencies and outside vendors
  • Ability to manage multiple projects
  • High attention to detail and accuracy
  • Excellent proofreading abilities
  • Senior marketing experience a plus
  • Bilingual in Spanish/English a plus

Work Conditions

Work Environment

When considering the work environment associated with this job, the following factors may apply:

  • Work indoors during all seasons and weather conditions
  • Limited amount of local and/or multiple location traveling may be required (10% travel)
  • Standard business dress is required in office environment

Work Postures

When considering the work postures associated with this job, the following factors may apply:

  • Sitting continuously for many hours per day, up to 6 hours per day

Physical Demands

When considering the physical demands associated with this job, the following factors may apply:

  • Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage

Work Hours

When considering the work hours associated with this job, the following factors may apply:

  • Working a number of evenings every month

Postal Code: 77019

Category (Portal Searching): Marketing and Advertising

Job Location: US-TX - Houston

Req ID: Req.101718

Position Type: Full time

Who we are. What we do.

We are a company committed to supporting families at difficult times. Nowhere will you find a group of caregivers and teams more passionate about the work they do or more invested in the well-being of the families they serve.

The Dignity Memorial name is a symbol of trust and a mark of excellence. As the largest provider of funeral, cemetery and cremation services in North America, we're dedicated to celebrating the life and legacy of every loved one with professionalism, compassion and attention to detail that is second to none.

"SCI” refers to Service Corporation International and its affiliates.

Equal Opportunity Employer, M/F/D/V

SCI Shared Resources, LLC is committed to an inclusive, barrier-free recruitment and selection process.

On request, we will seek to provide appropriate accessibility options to all applicants with disabilities.

Hiring Insights

Hiring for this role

• Mobile: NA

• Location: NA

• Post ID: 21834675

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