The Recruitment Marketing Manager, partnered and aligned with the recruiting team, will be responsible for designing and delivering field recruitment strategies. This role will work closely with corporate and field marketing teams, divisional and branch sales leadership, localized loan originators, and the data analytics team to help create and manage recruitment focused marketing initiatives and strategies designed to grow our sales teams. This role will be responsible for managing recruiting projects, improving our marketing recruiting efforts, and providing marketing support for all divisional sales leaders, recruiting teams, and branch managers as it relates to recruiting.
Position can be worked remotely
Duties and Responsibilities
The primary job duties and responsibilities of this position include but are not limited to:
Create localized and integrated marketing strategy to align with overall corporate goals and strategies to drive sales and recruiting goals to include:
Create high-level narrative of Envoy's differentiators and value-proposition designed to attract new sales talent and ensure consistency in messaging.
Create and maintain a comprehensive library of recruitment tools and resources, including digital campaigns, website content, presentations, flyers, branded emails, promotional item, and videos.
Work with the Recruiting and Analytics teams to identify and build a recruitment-focused CRM
Develop and implement the online marketing (email & website) and social media campaigns supporting recruitment strategies
Work integrated with the corporate and field marketing teams to leverage other marketing initiatives that could align and integrate with recruiting marketing efforts, such as the promotion of local events and recognition and national news stories
Take part in promotional activities and on-site marketing events as necessary
Actively participate in the communication planning to internal and external key stakeholders
Partner with data analysis team to:
Extract key analytics and metrics to identify recruiting opportunities
Build integration of key data points into all recruitment marketing strategies to use metrics to assess success and establish KPIs and ROI
Partner with local recruiting team and divisional marketing team to execute integrated and seamless recruitment strategies locally in alignment with corporate recruitment efforts to avoid overlap and add marketing lift to all efforts across the enterprise
Monitor and evaluate local marketing needs and align with key branch specialties, top producer specialties and state-wide product offerings to identify and leverage as recruiting opportunities
Build strong interpersonal relationships amongst corporate and branch management, with ability to balance strong & diverse personalities
Promote collaborative environment between corporate and retail branch management, with capability to successfully develop and advocate alternative solutions
Participate actively in the company-wide marketing "Community of Practice" to ensure that best practices are shared across the organization
Partner with the sales operations team to understand sales funnel performance at the divisional and branch levels and identify marketing levers to improve funnel performance
Other duties as assigned
THIS JOB DESCRIPTION IS NOT INTENDED TO BE ALL-INCLUSIVE. THE INCUMBENT WILL ALSO PERFORM OTHER REASONABLY RELATED BUSINESS DUTIES AS ASSIGNED BY MANAGEMENT.
Requirements:
Listed below are the minimum qualifications required to successfully perform this role. These qualifications are necessary for someone to be considered for this position.
Qualifications include:
Bachelor's Degree in Marketing, Communications, Advertising, or similar field of study, required
Three to five years of experience as a marketing program manager, or similar role, within the Mortgage/Financial industry preferred
Familiarity with Microsoft Office Suite
Strong written and verbal communication skills
Excellent time management skills and ability to prioritize work
Organization and the ability to multitask to complete a wide variety of tasks
Flexibility in adjusting to new tasks if company or office needs change
Strong interpersonal skills
Knowledge or experience using mortgage CRM (ex: Total Expert, Surefire, etc.)
Knowledge or experience using project management software (ex: Asana, Trello, Jira, etc.)
High degree of proactivity and making deadlines on or ahead of time
Adaptable to change; able to adjust and re-calibrate timelines, project deadlines and project oversight approach when change in strategy occurs
A strong understanding of modern digital marketing principles
Positive, approachable, personality; a problem-solver vs problem-finder mindset
Ability to collaborate across the organization and within the division
Knowledgeable with Google Analytics and Social Media software
Knowledge of the mortgage industry and how the mortgage process works is desired
Satisfactorily pass background check
Physical Requirements
The employee must occasionally lift and/or move up to 25 pounds
Specific vision abilities required by this job include close vision
While performing the duties of this job, the employee is regularly required to sit, use hands to finger, handle, or feel; reach with hands and arms; and talk or hear
The employee is occasionally required to stand; walk; climb or balance and stoop, kneel, crouch or crawl
