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Digital Marketing Specialist


Digital Marketing Specialist

Digital Marketing Specialist

Ascend Performance Materials
Houston, TX 77002

Job details

Job Type


POSITION OVERVIEW

The senior digital marketing specialist is responsible for the development and execution of digital marketing campaigns across multiple channels and platforms. You will use organic search campaigns, paid advertising, email marketing, social media and other channels to increase awareness about our company, brands and products.

TARGETED OUTCOMES

  • Increase traffic to websites to grow brand awareness, leads and sales.
  • Optimize ascendmaterials.com to promote new products, brands and services.
  • Develop and manage paid digital advertising campaigns.
  • Grow social media following, engagement and lead generation.

KEY RESPONSIBILITIES

  • Administer multiple websites and publish content.
  • Understand the content management system to be able to perform basic HTML or CSS code updates and manage outside developer for major updates.
  • Use HubSpot to create CTAs, landing pages, forms, blogs, emails and workflows.
  • Segment lists based on behaviors like past email engagement and website interactions.
  • Measure, analyze and report the effectiveness of campaigns.
  • Manage paid advertising campaigns on Amazon, social, Google, YouTube and any partner websites.
  • Coordinate, post, monitor and engage social media for 2 brands.
  • Write various marketing materials including blogs, newsletters, social media content and more.
  • Develop visual assets for campaigns.
  • Act as a brand steward, upholding brand and trademark standards and consistency in all projects.

TEAM

  • Reports to: Sr. Global Marketing Communications Manager

REQUIRED EXPERIENCE

  • 3+ years of experience in digital marketing.
  • Bachelor of Business / Bachelor of Arts.
  • Paid advertising campaigns including Amazon, social and Google.
  • E-commerce, Amazon a plus.

REQUIRED SKILLS

  • Experience with HubSpot or equivalent marketing automation software.
  • Experience with and a strong interest in working with various CMS tools and/or HTML. Some CSS a plus.
  • Task management software such as Asana, a plus.
  • Design skills, particularly with Adobe Illustrator, Photoshop and other CC tools, a plus.
  • Excellent project management and organizational skills.
  • Excellent copywriting, editing and verbal communication skills. Experience with AP style a plus.
  • Ability to prioritize and balance multiple projects simultaneously.
  • Strong attention to detail.
  • Self-motivation and resourcefulness and ability to work in fast-paced environment with minimal supervision.
  • MS Office skills, particularly PowerPoint.

Skills Summary:

About Us:

Ascend Performance Materials is the premium provider of high quality chemicals, fibers and plastics. With world scale integrated manufacturing facilities we are able to develop new products from our core technologies, and provide flexibility to respond to the expanding needs of customers. Ascend has global sales and distribution facilities across the globe and six manufacturing facilities globally. As a privately-held company, our people do big things and make big decisions, often much earlier in their careers than at larger companies. Ascend Performance Materials offers team members the opportunity to contribute in big, meaningful ways—all within a stable and growing business.

Why work at Ascend?

Our vision is to be the recognized leader in the nylon 6,6 value chain, creating new possibilities with PA66 for everyone, everywhere, every day. We achieve that through living our Ascend values.

We care . We operate safely with high integrity for our employees, our customers and our communities. Our people are our greatest assets, and our Total Rewards Program extends beyond traditional benefits to include access to on-site medical clinics at our U.S. facilities, a global wellness rewards program and Performance Matters, an employee-driven recognition plan. Our Commitment to Zero demonstrates our belief that is it possible to operate with zero personal injuries, zero process safety incidents and zero environmental releases. And the Ascend Cares Foundation, led by Ascend employees, supports Ascend families in times of need, provides inspiring opportunities for community engagement and facilitates community leadership.

Customer-focused . We exist for our customers; they drive our actions. Their success is our success. Our plastics and chemicals are building blocks that help make everyday essentials safer and more sustainable, and we constantly strive to develop new and innovative products to meet the future needs of our customers. And that customer focus doesn’t only apply to the marketplace – it also applies to how we treat our colleagues and our fellow community members.

Better every day . We invest in our people and our processes to improve every day. A2E, our continuous improvement program, guides the way we do business. And this way of problem solving applies not only to our manufacturing practices but also to our commitment to developing our people. You’ll see it during your career at Ascend in our leadership development, skills training and mentoring programs

Agile . We think broadly and lead proactively in a constantly evolving organization and industry. Agility doesn’t mean simply working quickly – it means critical thinking, creative problem solving and novel approaches to everyday challenges.

One Ascend . All together, with a common set of goals and an eye toward the future. We don’t accept silos. We look for ways to share across departments, sites and geography. This means you won’t be boxed into a single role at Ascend – you could get the chance to work with teams across the globe to improve the way we serve our people, our customers and our communities.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws.


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• Mobile: NA

• Location: 29.757252:-95.3669

• Post ID: 21899420


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