SearchLocation
Home > United States > Texas > Houston > advertising arts media

Marketing Analyst


Marketing Analyst

Marketing Analyst

Lopez Negrete Communications Inc
Houston, TX 77098

Job details

Job Type

Full-time

As a Marketing Analyst
You will:

  • Work closely with the team to understand the business, data, and analytic needs of clients.
  • Develop and maintain efficient analytical code and documentation to manipulate large datasets and conduct statistical analysis. Conduct measurement and evaluation analysis using ad-server and media analysis tools and software. Develop ongoing recommendations for optimization of digital/mobile campaigns. Calculate post execution ROI.
  • Prepare and present analysis of digital data for existing clients, new pitches, and other public engagements, such as conferences.
  • Develop business cases for client investments in Hispanic Marketing and media, primarily for digital and mobile media.
  • Assist in defining Hispanic opportunities for clients and recommend relevant target segments for greatest impact.

As a Marketing Analyst
You are :

  • Strong in analytical skills with understanding of statistical principles: hypothesis development, designing tests/experiments, drawing conclusions, and developing actionable recommendations
  • Experienced with multi-touch point attribution, application, methodology and technology
  • Experienced in the analysis and manipulation of large datasets to find useful relationships and insights

(Preferred experience: Databases - SQL, Teradata, MS Access / Statistical analysis software - SPSS, SAS, R-Project / Data extraction, cleansing, and manipulation skills in support of multivariate analysis - R, SQL, Excel or the like / Digital analytics - site optimization, display advertising analytics, SEO/SEM, Google AdWords/Analytics, DoubleClick, Adobe Site Catalyst, Crazy Egg, DoubleClick, Monetate / Media Tools - Strata)

  • Adept at developing analytics presentation decks in PowerPoint
  • Experienced in the use of SEM/SEO and use of SEO tools, such as Google AdWords, Overture/Yahoo
  • Timeline driven, with the ability to look for alternative solutions when faced with challenges
  • An excellent communicator and relationship builder who is comfortable presenting to senior audiences
  • Proficient in MS Office products, particularly Excel, Access and PowerPoint
  • Experienced (3 + years in marketing research or planning)
  • Bilingual in Spanish preferably (both verbal and written)
  • Helpful experience: Knowledge of secondary data tools like Simmons, Yankelovich, Scarborough, Nielsen, IRI, etc.

Ready for an adventure? Let’s talk!

Location: 3336 RICHMOND AVE. 200, Houston, TX 77098

Job Type: Full-time


Hiring Insights

Hiring for this role


• Mobile: NA

• Location: 29.734478:-95.42888

• Post ID: 21898978


Related Ads (See all)


Home | My Account | Contact | Privacy | Terms | Free Classifieds | Free ads
bedpage is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2022  bedpage