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Marketing Analyst

Marketing Analyst

Marketing Analyst

Lopez Negrete Communications Inc
Houston, TX 77098

Job details

Job Type


As a Marketing Analyst
You will:

  • Work closely with the team to understand the business, data, and analytic needs of clients.
  • Develop and maintain efficient analytical code and documentation to manipulate large datasets and conduct statistical analysis. Conduct measurement and evaluation analysis using ad-server and media analysis tools and software. Develop ongoing recommendations for optimization of digital/mobile campaigns. Calculate post execution ROI.
  • Prepare and present analysis of digital data for existing clients, new pitches, and other public engagements, such as conferences.
  • Develop business cases for client investments in Hispanic Marketing and media, primarily for digital and mobile media.
  • Assist in defining Hispanic opportunities for clients and recommend relevant target segments for greatest impact.

As a Marketing Analyst
You are :

  • Strong in analytical skills with understanding of statistical principles: hypothesis development, designing tests/experiments, drawing conclusions, and developing actionable recommendations
  • Experienced with multi-touch point attribution, application, methodology and technology
  • Experienced in the analysis and manipulation of large datasets to find useful relationships and insights

(Preferred experience: Databases - SQL, Teradata, MS Access / Statistical analysis software - SPSS, SAS, R-Project / Data extraction, cleansing, and manipulation skills in support of multivariate analysis - R, SQL, Excel or the like / Digital analytics - site optimization, display advertising analytics, SEO/SEM, Google AdWords/Analytics, DoubleClick, Adobe Site Catalyst, Crazy Egg, DoubleClick, Monetate / Media Tools - Strata)

  • Adept at developing analytics presentation decks in PowerPoint
  • Experienced in the use of SEM/SEO and use of SEO tools, such as Google AdWords, Overture/Yahoo
  • Timeline driven, with the ability to look for alternative solutions when faced with challenges
  • An excellent communicator and relationship builder who is comfortable presenting to senior audiences
  • Proficient in MS Office products, particularly Excel, Access and PowerPoint
  • Experienced (3 + years in marketing research or planning)
  • Bilingual in Spanish preferably (both verbal and written)
  • Helpful experience: Knowledge of secondary data tools like Simmons, Yankelovich, Scarborough, Nielsen, IRI, etc.

Ready for an adventure? Let’s talk!

Location: 3336 RICHMOND AVE. 200, Houston, TX 77098

Job Type: Full-time

Hiring Insights

Hiring for this role

• Mobile: NA

• Location: 29.734478:-95.42888

• Post ID: 21898978

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