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Marketing Manager


Marketing Manager

Marketing Manager

The Viswa Group
Houston, TX 77045

Job details

Job Type

- Full-time

Global Company Headquartered in Houston seeks a Marketing and Promotions Manager with high level of Computer skills at facility in Houston, TX. This is a full-time position with attractive benefits. The applicant should be able to handle IT related tasks. At our company, we are looking for a highly qualified marketing Manager to work closely with the Sales team. From day one, this individual will contribute to creating marketing programs, while assisting with the development of new initiatives aligned with company and client goals. The ideal candidate will have prior experience with a wide range of marketing functions, including creation of brochures, CRM software experience, branding, website changes, communications, advertising, work with digital marketing, and social media. The marketing Manager must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

Main Job Tasks and Responsibilities

Objectives of this Role

· Create brochures, flyers and other marketing materials based on requirements from the Sales Team

· Ensure implementation of the company’s brand strategy

· Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation

· Prepare marketing activity reports and metrics for measuring program success

· Provide competitive analyses, campaign results, and consumer trends

· Share best practices, and local marketing ideas and tactics with the Sales team

Responsibilities

· Present in weekly Sales team meetings

· Organize and standardize marketing materials

· Organize and standardize proposals

· Participate in conferences as needed. Coordinate global organizational conference schedule, travel arrangements, and prepare for conferences

· Create and maintain conference materials

· Enter and maintain CRM software for senior marketing team

· Maintain up to date conference calendar

· Help organize seminars, webinars etc.

· Schedule and coordinate meetings with customers, appointments and travel arrangements for managers or supervisors

· Record, compile, transcribe and distribute minutes of meetings

· Supporting marketing executives in organizing various projects

· Conduct market research and analyze consumer rating reports/ questionnaires

· Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)

· Update spreadsheets, databases and inventories with statistical, financial and non-financial information

· Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success

· Prepare and deliver promotional presentations

· Compose and post online content on the company’s website and social media accounts

· Write marketing literature (brochures, press releases etc.) to augment the company’s presence in the market

· Communicate directly with clients and encourage trusting relationships

Education and Experience

· Bachelor’s degree in marketing, advertising, or communications

· Past work experience as a marketing Manager or similar role

· Knowledge of traditional and digital marketing, content marketing, and social media marketing

· Experience with research using data analytics software

· Excellent writing, communication, and presentation skills

· Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

· 5+ years of experience in marketing

· Good understanding of office management and marketing principles

· Demonstrable ability to multi-task and adhere to deadlines

· Well-organized with a customer-oriented approach

· Good knowledge of market research techniques and databases

· Excellent knowledge of MS Office, marketing computer software and online applications (CRM tools, Online analytics, Google Adwords etc.)

· Exquisite communication and people skills

· Support the Marketing initiative in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars

· Communicate campaign objectives, timelines, and deliverables to Sales team, and provide instructions for use or promotion

· Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists

· Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed

· Continually seek and research new sources of prospective customer data, and provide recommendations to Sales leadership

Preferred Qualifications

· Familiarity with content management systems (CMS) and customer relationship management (CRM) tools

· Working knowledge of HTML and design and email software

· Experience working with budgets and forecasting

Responsibilities for Marketing Analyst

· Perform valid and reliable market research SWOT analysis

· Utilize online market research and catalog findings to databases

· Devise and evaluate methods for collecting data (Surveys, Questionnaires, Opinion Polls)

· Formulate a plan and present it to senior management or a client

· Interpret data, formulate reports and make recommendations

· Gather and analyze statistical data using modern and traditional methods to collect it

· Design specific research methods such as questionnaires

· Remain fully informed on market trends, research customers and implement best practices

Employment Type

Full-time

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

  • Health insurance
  • Paid time off

Schedule:

  • Monday to Friday

Work Remotely:

  • No

Hiring Insights

Hiring for this role


• Mobile: NA

• Location: 29.635616:-95.411125

• Post ID: 21899342


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